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An investigation of product purchase and subsequent non‐consumption

Trocchia, Philip J.; Janda, Swinder - In: Journal of Consumer Marketing 19 (2002) 3, pp. 188-204

Reports on two studies which examine why individuals purchase goods and services that they later never fully utilize or consume. The first study employs qualitative methods to ascertain consumer motivations for purchasing unused products and their reasons for subsequent non‐consumption. The...

Persistent link: https://www.econbiz.de/10014848284

Web equity: a framework for building consumer value in online companies

Page, Christine; Lepkowska‐White, Elzbieta - In: Journal of Consumer Marketing 19 (2002) 3, pp. 231-248

In this study, a framework is developed that can be used to build “Web equity”, which is defined as consumer familiarity and perceptions about a Web site. The framework is rooted in traditional brand equity dimensions (brand awareness and brand image) and is supported by four categories of...

Persistent link: https://www.econbiz.de/10014848286

Social class influences on purchase evaluation criteria

Williams, Terrell G. - In: Journal of Consumer Marketing 19 (2002) 3, pp. 249-276

This article investigates social class, income and gender effects on the importance of utilitarian and subjective evaluative decision criteria over a variety of products considered more and less socially significant. Variations in attitude, motivation and value orientations associated with...

Persistent link: https://www.econbiz.de/10014848287

Complaint behaviour: a study of the differences between complainants about advertising in Australia and the population at large

Volkov, Michael; Harker, Debra; Harker, Michael - In: Journal of Consumer Marketing 19 (2002) 4, pp. 319-332

Advertising expenditure has risen globally and in Australia there has been a 2.7‐fold increase in the last ten years. It is suggested that some advertisements may be “unacceptable”, that is, unfair, misleading, deceptive, offensive, false or socially irresponsible. This research is...

Persistent link: https://www.econbiz.de/10014848291

Profiling later aged female teens: mall shopping behavior and clothing choice

Lee Taylor, Susan; Cosenza, Robert M. - In: Journal of Consumer Marketing 19 (2002) 5, pp. 393-408

Retailers agree that segmenting and developing an understanding of target segments are important inputs to differentiating products and enhancing shopping propensity. Most shopping behavior and choice profiling tends to generalize rather than develop useful segment information. Thus, most...

Persistent link: https://www.econbiz.de/10014848296

Web vs campus store? Why students buy textbooks online

Foucault, Brooke E.; Scheufele, Dietram A. - In: Journal of Consumer Marketing 19 (2002) 5, pp. 409-423

This study proposes and tests several social and perceptual motivations for shopping online. Using online textbook purchasing as a model, we outline predictors of online purchasing based on motivation theories drawn from traditional online consumer motivation research, social motivation theory,...

Persistent link: https://www.econbiz.de/10014848297

Cross‐cultural consumer values, needs and purchase behavior

Kim, Jai‐Ok; Forsythe, Sandra; Gu, Qingliang; Jae … - In: Journal of Consumer Marketing 19 (2002) 6, pp. 481-502

This study examined the relationship of consumer values, needs and purchase behavior in two Asian consumer markets, China and South Korea. Between self‐directed values and social affiliation values, self‐directed values were the underlying determinant of needs to be satisfied by apparel...

Persistent link: https://www.econbiz.de/10014848301

Buyer beliefs, attitudes and behaviour: foods with therapeutic claims

Bhaskaran, Suku; Hardley, Felicity - In: Journal of Consumer Marketing 19 (2002) 7, pp. 591-606

needs and attitudes. Aims to add to past research through: assessing consumer knowledge and beliefs on nutrition and diet‐health … effectiveness and implications of government preventative health campaigns on purchase behaviour. Concludes that issues regarding … personal and national health are extremely important because of the financial costs and human suffering that could be involved …

Persistent link: https://www.econbiz.de/10014848307

Creating Diderot unities – quest for possible selves?

Davis, Teresa; Gregory, Gary - In: Journal of Consumer Marketing 20 (2003) 1, pp. 44-54

This paper tries to draw links between the creation of new Diderot unities (products consumed in a group and that have an internal consistency based on lifestyle) with “impulse purchases” as key departure products. A study, using exploratory in‐depth interviews, is reported. Common themes...

Persistent link: https://www.econbiz.de/10014848313

Children’s perception of their influence over purchases: the role of parental communication patterns

Caruana, Albert; Vassallo, Rosella - In: Journal of Consumer Marketing 20 (2003) 1, pp. 55-66

Socialisation by children is seen as taking place within a socio‐cultural environment where family patterns of communication play a pivotal role. The socio‐ and concept‐orientation are two predominant parental communication styles that are likely to affect the perceived influence that...

Persistent link: https://www.econbiz.de/10014848314