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Getting price right : the behavioral economics of profitable pricing

Smith, Gerald E. - 2021

Behavioral economics of everyday pricing decisions -- Pricing orientation, pricing strategy -- Framing and strategic frames of reference -- Psychological pricing orientation: psychological price-setting bias and skills -- Social pricing orientation: cultural price-setting bias and skills --...

Persistent link: https://www.econbiz.de/10012490290

Economic value, frames of reference, and the impact of framed positioning strategies in business-to-business markets

Smith, Gerald E. - In: Business-to-business marketing management : strategies, …, (pp. 283-322). 2012

Persistent link: https://www.econbiz.de/10009532702

Emergent pricing strategy

Smith, Gerald E. - In: Visionary pricing : reflections and advances in honor …, (pp. 103-126). 2012

Persistent link: https://www.econbiz.de/10009676126

Disruptive framing in value creation and price setting : transforming value with strategic frames of reference

Smith, Gerald E. - In: Business horizons 63 (2020) 4, pp. 481-491

Persistent link: https://www.econbiz.de/10012287571

The founding principles and strategies of pricing

Smith, Gerald E.; Nimer, Daniel A. - In: Visionary pricing : reflections and advances in honor …, (pp. 13-44). 2012

Persistent link: https://www.econbiz.de/10009676142

Pricing theory and practice in managing business-to-business brands

Smith, Gerald E.; Woodside, Arch G. - In: Business-to-business brand management : theory, …, (pp. 429-486). 2009

Persistent link: https://www.econbiz.de/10008661016

Visionary pricing : reflections and advances in honor of Dan Nimer

Smith, Gerald E. (ed.); Nimer, Daniel A. (honouree) - 2012

Visionary Pricing is dedicated to Dan Nimer, pioneer of pricing and price management. The volume features leading edge thinking from today's preeminent pricing thought leaders from North America, Europe, and Asia who originally came together 30 years ago to encourage the development of pricing....

Persistent link: https://www.econbiz.de/10012049850

Is transparency a good thing? : how online price transparency and variability can benefit firms and influence consumer decision making

Hanna, Richard; Lemon, Katherine N.; Smith, Gerald E. - In: Business horizons 62 (2019) 2, pp. 227-236

Persistent link: https://www.econbiz.de/10011995689

Visionary pricing : reflections and advances in honor of Dan Nimer

Smith, Gerald E. (ed.); Nimer, Daniel A. (honouree) - 2012 - 1st ed.

Persistent link: https://www.econbiz.de/10009679327

Statistical process control and quality improvement

Smith, Gerald - 1991 - 1. print.

Persistent link: https://www.econbiz.de/10004113392