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International brand promotion standardization and performance

Hofer, Katharina - In: Management research review 38 (2015) 7, pp. 685-702

Persistent link: https://www.econbiz.de/10011391996

How do Austrian small and medium-sized service enterprises internationalize? : entry strategies into the emerging markets of Central and Eastern Europe and the role of relationship...

Hofer, Katharina - In: International journal of business and economics 14 (2015) 1, pp. 23-42

Persistent link: https://www.econbiz.de/10011316508

Branding and performance implications in the emerging markets of Central and Eastern Europe

Hofer, Katharina - 2013

Persistent link: https://www.econbiz.de/10010495911

Market orientation, entrepreneurial orientation and performance in emerging markets

Gruber-Muecke, Tina; Hofer, Katharina Maria - In: International Journal of Emerging Markets 10 (2015) 3, pp. 560-571

Purpose – The purpose of this paper is to examine how market-oriented and entrepreneurial-oriented behaviour drives firm performance in an emerging markets context. Design/methodology/approach – Using data from 170 Austrian exporters to Central and Eastern Europe, the authors test a...

Persistent link: https://www.econbiz.de/10014788583

A taxonomy of export-pricing strategies and their performance in international markets

Hofer, Katharina; Niehoff, Lisa Maria; Wuehrer, Gerhard A. - In: International marketing in the fast changing world, (pp. 85-107). 2015

Persistent link: https://www.econbiz.de/10011415987

The effects of dynamic capabilities on value-based pricing and export performance

Hofer, Katharina; Niehoff, Lisa Maria; Wuehrer, Gerhard A. - In: Entrepreneurship in international marketing, (pp. 109-127). 2015

Persistent link: https://www.econbiz.de/10010493033

Marketingaspekte : Festschrift für Prof. Gerhard A. Wührer zum 65. Geburtstag

Hofer, Katharina (contributor); Wührer, Gerhard (honouree); … - 2015

Persistent link: https://www.econbiz.de/10011383805

International services marketing : an integrative assessment of the literature

Hofer, Katharina; Knight, Gary A. - In: The service industries journal 42 (2022) 3/4, pp. 225-248

Persistent link: https://www.econbiz.de/10013167423

Support for corporate social responsibility among generation Y consumers in advanced versus emerging markets

Luger, Michaela; Hofer, Katharina; Floh, Arne - In: International business review : the official journal of … 31 (2022) 2, pp. 1-12

Persistent link: https://www.econbiz.de/10013206768

Organizing and implementing export pricing : performance effects and moderating factors

Hofer, Katharina; Niehoff-Hoeckner, Lisa Maria; Totzek, Dirk - In: Journal of international marketing 27 (2019) 1, pp. 74-94

Persistent link: https://www.econbiz.de/10011999583