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Cosmetics interest and behaviour generated from social media advertising and e-WOM among female millennials

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Justification of generational cohort segmentation in South Africa

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Attributes of Instagram influencers impacting consumer brand engagement

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Explaining Generation Y South Africans' love and satisfaction with Samsung phone brand using consumption value theory

Diniso, Chuma; Duh, Helen Inseng - In: Journal of African business 22 (2021) 4, pp. 564-577

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Measuring the sources and outcomes of customer-based brand equity in a service industry

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Marketing and socio-psychological factors influencing organic food purchase and post-purchase outcomes

Chauke, Difference Xitshembhiso; Duh, Helen Inseng - In: Journal of food products marketing : innovations in … 25 (2019) 9, pp. 896-920

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Measures of implicit cognition for marketing research

Teichert, Thorsten; Graf, Alexander; Sajad Rezaei; … - In: Marketing : ZFP ; journal of research and management 41 (2019) 3, pp. 48-76

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Grocery retailer's brand performances from brand personalities and marketing offerings

Duh, Helen Inseng; Pwaka, Oliver - In: International journal of retail and distribution management 51 (2023) 13, pp. 101-122

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Internal branding of a university business through building and gaining from employee-based brand equity

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Social Media and Africa's Public Sector : Perspectives on Contemporary Issues

Adae, Eric Kwame; Twum, Kojo Kakra; Hinson, Robert; … - 2023

Chapter 1: Overview of Social Media and Africa’s Public Sector -- Chapter 2: Exploring Facets of Africa’s Public Sector’s Dance with Social Media -- Chapter 3: Main Objectives and Expectations for the Use of Social Media in the Public Sector in Africa -- Chapter 4: Catalysts for Social...

Persistent link: https://www.econbiz.de/10014248039