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Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša; Langaro, Daniela; Jevons, Colin; … - In: The journal of product & brand management 31 (2022) 1, pp. 163-174
Persistent link: https://www.econbiz.de/10012798142
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The bright and dark of consumers’ online brand defending behaviors : exploring their enablers, realization, and impacts
Au, Cheuk Hang; Ho, Kevin K. W.; Law, Kris M. Y. - In: Journal of organizational computing and electronic commerce 31 (2021) 3, pp. 171-191
Persistent link: https://www.econbiz.de/10012804369
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The effect of brand love on the electronic word-of-mouth and repurchase intention
Çelik, Süleyman; Topuz, Yusuf Volkan - In: International journal of electronic marketing and … 12 (2021) 4, pp. 357-372
Persistent link: https://www.econbiz.de/10012669850
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UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye; Ko, Eunju - In: International journal of advertising : the review of … 40 (2021) 6, pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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Impact of electronic word-of-mouth on brand relationship and purchase intention : the case of the smartphone industry
El Hajjar, Samer - In: International journal of business innovation and … 28 (2022) 2, pp. 263-279
Persistent link: https://www.econbiz.de/10013253188
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The impact of customer personality and online brand community engagement on intention to forward company and users generated content : palestinian banking industry a case
Yasin, Mahmoud; Porcu, Lucia; Abusharbeh, Mohammed T.; … - In: Economic research 33 (2020) 1,2, pp. 1985-2006
Persistent link: https://www.econbiz.de/10013191288
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Consumer brand engagement on social media in the COVID-19 pandemic : the roles of country-of-origin and consumer animosity
Wang, Tianfu; Limbu, Yam B.; Fang, Xing - In: Journal of research in interactive marketing : … 16 (2022) 1, pp. 45-63
Persistent link: https://www.econbiz.de/10012880160
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Making and breaking relationships on social media : the impacts of brand and influencer betrayals
Reinikainen, Hanna; Teck Ming Tan; Luoma-aho, Vilma; … - In: Technological forecasting & social change : an … 171 (2021), pp. 1-9
Persistent link: https://www.econbiz.de/10012813484
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Social media brand posts and customer engagement
Wang, Zhan - In: The journal of brand management : an international journal 28 (2021) 6, pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384