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Three's company : investigating cognitive and sentiment unit imbalance in co-branding partnerships
Baxter, Stacey M.; Ilicic, Jasmina - In: The journal of brand management : an international journal 22 (2015) 4, pp. 281-298
Persistent link: https://www.econbiz.de/10011339303
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Selling hope : the role of affect-laden health care advertising in consumer decision making
Kemp, Elyria; Min, Kyeong Sam; Joint, Elizabeth - In: Journal of marketing theory and practice 23 (2015) 4, pp. 434-454
Persistent link: https://www.econbiz.de/10011340220
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Celebrity endorsements and women consumers in India : how generation-cohort affiliation and celebrity-product congruency moderate the benefits of chronological age congruency
Roy, Subhadip; Guha, Abhijit; Biswas, Abhijit - In: Marketing letters : a journal of research in marketing 26 (2015) 3, pp. 363-376
Persistent link: https://www.econbiz.de/10011312160
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Brand relationships and self-identity : consumer use of celebrity meaning to repair a compromised identity
Escalas, Jennifer Edson; Bettman, James R. - In: Strong brands, strong relationships, (pp. 81-94). 2015
Persistent link: https://www.econbiz.de/10011313057
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Celebrities as human brands : an investigation of the effects of personality and time on celebrieties' appeal
Lunardo, Renaud; Gergaud, Olivier; Livat, Florine - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 685-712
Persistent link: https://www.econbiz.de/10011325768
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The authentic celebrity brand : unpacking Ai Weiwei's celebritised selves
Preece, Chloe - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 616-645
Persistent link: https://www.econbiz.de/10011325775
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Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand
Mills, Scott; Patterson, Anthony; Quinn, Lee - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 599-615
Persistent link: https://www.econbiz.de/10011325784
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Producing and consuming celebrity identity myths : unpacking the classed identities of Cheryl Cole and Katie Price
Cocker, Hayley L.; Banister, Emma N.; Piacentini, Maria - In: Journal of marketing management : MM 31 (2015) 5/6, pp. 502-524
Persistent link: https://www.econbiz.de/10011325797
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Measuring the impact of celebrity endorsement on consumer behavioural intentions : a study of Malaysian consumers
Kok Wei Khong; Wu, You Li - In: International journal of sports marketing & sponsorship 14 (2012/13) 3, pp. 157-177
Persistent link: https://www.econbiz.de/10009765613
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Celebrity scandal fallout : how attribution style can protect the sponsor
Um, Nam-hyun - In: Psychology & marketing 30 (2013) 6, pp. 529-541
Persistent link: https://www.econbiz.de/10009775022