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Role of celebrity credibility on banking service providers

Singh, Ramendra Pratap - In: Marketing intelligence & planning 41 (2023) 2, pp. 214-228

Persistent link: https://www.econbiz.de/10014253351

Enhancing Brand Credibility via Celebrity Endorsement : Trustworthiness Trumps Attractiveness and Expertise

Scheinbaum, Angeline Close; Wang, Stephen - 2020

Building on source credibility theory, the authors test a structural model for advertisers and scholars to explain …’s attractiveness and trustworthiness brings a lift in brand attitude, brand credibility, and in turn purchase intention towards … endorsed brands. The contribution to source credibility theory is the finding that endorser trustworthiness is the only …

Persistent link: https://www.econbiz.de/10014104010

Mega or macro social media influencers : who endorses brands better?

Tiago, Maria Teresa Borges; Santiago, Joanna Krywalski; … - In: Journal of business research : JBR 157 (2023), pp. 1-12

Persistent link: https://www.econbiz.de/10014229157

Perceived tourism authenticity on social media : the consistency of ethnic destination endorsers

Hua, Hai-Yan; Li, Wei - In: Tourism management perspectives : TMP 49 (2023), pp. 1-18

Persistent link: https://www.econbiz.de/10014554168

Antecedents and consequences of consumers' attribution style : measuring the impact of negative celebrity information

Um, Nam-Hyun - In: Journal of marketing communications 22 (2016) 2, pp. 121-134

Persistent link: https://www.econbiz.de/10011561321

Are celebrities accountable for the misconduct of their fans?

Cheng, Li-Keng; Toung, Chung-Lin - In: Psychology & marketing 39 (2022) 2, pp. 402-419

Persistent link: https://www.econbiz.de/10012796114

The influence of celebrity endorsement on young Vietnamese consumers' purchasing intention

Nhu Ty Nguyen - In: Journal of Asian finance, economics and business : JAFEB 8 (2021) 1, pp. 951-960

Persistent link: https://www.econbiz.de/10012692593

Linking celebrity endorsement and luxury brand purchase intentions through signaling theory : a serial-mediation model involving psychological ownership, brand trust and brand atti...

Sanan Waheed Khan; Zaman, Umer - In: Pakistan journal of commerce and social sciences 15 (2021) 3, pp. 586-613

Celebrity endorsements create a magnitude of meaningful differences among luxury brands that subsequently generate skyrocketing sales fueled bycelebrity-inspired consumer's confidence. The present study explores the impact of celebrity endorsements as a modern marketing technique on customers'...

Persistent link: https://www.econbiz.de/10012655273

The effect of brand crises on endorser reputation and endorsement portfolios

Johnson, Clark D.; Bauer, Brittney C.; Arnold, Mark J. - In: Psychology & marketing 39 (2022) 7, pp. 1385-1397

Persistent link: https://www.econbiz.de/10013280106

Social media advertisements and their influence on consumer purchase intention

Sriram, K. V.; Namitha, K. P.; Kamath, Giridhar B. - In: Cogent business & management 8 (2021) 1, pp. 1-18

Rapid rise in social media users has spawned a new form of advertising for businesses called social media advertising. Advertisers have long faced one of the most important challenges: low consumer acceptability of commercials. It is vital to identify the most salient elements of social media...

Persistent link: https://www.econbiz.de/10012669053