Gastaldello, Giulia; Giampietri, Elisa; Zaghini, Elena; … - In: Wine Economics and Policy 11 (2022) 2, pp. 5-18
Wine tourism has long been a strategic tool for Italian wineries. The Covid-19 outbreak jeopardised its dynamics on … constitute one of the key resilience strategies adopted by wine tourism actors, being still a relatively unexplored phenomenon in …, digitalisation and willingness to support local wineries by partaking in wine tourism. Results highlight that the interest in online …