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Aligning employee service recovery performance with brand values : the role of brand-specific leadership
Khanyapuss Punjaisri; Evanschitzky, Heiner; Rudd, John - In: Journal of marketing management : MM 29 (2013) 9/10, pp. 981-1006
Persistent link: https://www.econbiz.de/10010194421
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Corporate branding, emotional attachment and brand loyalty : the case of luxury fashion branding
So, Jing Theng; Parsons, Andrew Grant; Yap, Sheau-fen - In: Journal of fashion marketing and management 17 (2013) 4, pp. 403-423
Persistent link: https://www.econbiz.de/10010198004
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CRM index : an effective weapon for relationship enhancement
Agariya, Arun Kumar; Singh, Deepali - In: International journal of financial services management … 6 (2013) 3, pp. 179-199
Persistent link: https://www.econbiz.de/10010338906
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A study of the influence of sustainable management activities on customer satisfaction and long-term orientation in the shipping industry : evidence from users of Korean flagged sh...
Shin, Youngran; Vinh Van Thai - In: International journal of shipping and transport … 8 (2016) 1, pp. 1-20
Persistent link: https://www.econbiz.de/10011503711
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Customer loyalty : a customer experience approach with special reference to organised retailing in India
Sathish, A. S.; Ganesan, P. - In: International journal of economic policy in emerging … 8 (2015) 4, pp. 347-360
Persistent link: https://www.econbiz.de/10011505998
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A risk worth taking : perceived risk as moderator of satisfaction, loyalty, and willingness-to-pay premium price
Casidy, Riza; Wymer, Walter - In: Journal of retailing and consumer services 32 (2016), pp. 189-197
Persistent link: https://www.econbiz.de/10011556648
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An examination of the effects of quality on customer loyalty : the automobile industry in Taiwan
Chang, Peng-Chan; Chuang, Chun-Ling; Chuang, Wang-Ching; … - In: Total quality management & business excellence : an … 26 (2015) 2, pp. 203-217
Persistent link: https://www.econbiz.de/10010477220
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Contingent cross-selling and up-selling relationships with performance and job satisfaction : an MOA-theoretic examination
Johnson, Jeff S.; Friend, Scott B. - In: The journal of personal selling & sales management : JPSSM 35 (2015) 1, pp. 51-71
Persistent link: https://www.econbiz.de/10010503891
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Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar; Butaney, Gul; Sekhon, Harjit; … - In: Journal of strategic marketing 22 (2014) 6, pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
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The mediating impact of stickiness and loyalty on word-of-mouth promotion of retail websites : a consumer perspective
Roy, Sanjit Kumar; Lassar, Walfried M.; Butaney, Gul T. - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1828-1849
Persistent link: https://www.econbiz.de/10010429758