Over the years, employer branding has not enjoyed as much attention in the branding literature. This led the researchers to try to locate a theoretical and conceptual basis of employer branding based on a review of the literature. As such, the literature revealed seven applicable models which...

Conceptual frameworks for “marketing” and “strategy” were developed with the aim of finding common grounds to form a social theory framework for strategic marketing. This was carried out by reviewing and distilling relevant contributions in the marketing and strategy literatures. Models...

Introduction -- Africapitalism : a management idea for business in Africa? -- Business elites to the rescue! Reframing capitalism and constructing an expert identity : implications for Africapitalism -- Africapitalism and corporate governance -- Rethinking human capital development in Africa :...