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Marketing's impact on firm value : generalizations from a meta-analysis

Edeling, Alexander; Fischer, Marc - In: Journal of marketing research : JMR 53 (2016) 4, pp. 515-534

Persistent link: https://www.econbiz.de/10011537717

How, why, and when disclosure type matters for influencer marketing

Karagür, Zeynep; Becker, Jan-Michael; Klein, Kristina; … - In: International journal of research in marketing : IJRM ; … 39 (2022) 2, pp. 313-335

Persistent link: https://www.econbiz.de/10013271749

The marketing-finance interface : a new integrative review of metrics, methods, and findings and an agenda for future research

Edeling, Alexander; Srinivasan, Shuba; Hanssens, … - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 857-876

Persistent link: https://www.econbiz.de/10013191777

Over, out, but present : recalling former sponsorships

Edeling, Alexander; Hattula, Stefan; Bornemann, Torsten - In: European journal of marketing : EJM 51 (2017) 7/8, pp. 1286-1307

Persistent link: https://www.econbiz.de/10011725681

When does market share matter? : new empirical generalizations from a meta-analysis of the market share-performance relationship

Edeling, Alexander; Himme, Alexander - In: Journal of marketing 82 (2018) 3, pp. 1-24

Persistent link: https://www.econbiz.de/10011850398

Marvelous advertising returns? : a meta-analysis of advertising elasticities in the entertainment industry

Schöndeling, Andrea; Burmester, Alexa B.; Edeling, … - In: Journal of the Academy of Marketing Science 51 (2023) 5, pp. 1019-1045

Persistent link: https://www.econbiz.de/10014336048

How firm communication affects the impact of layoff announcements on brand strength over time

Stäbler, Samuel; Himme, Alexander; Edeling, Alexander; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 3, pp. 700-723

Persistent link: https://www.econbiz.de/10014383235

Finding goldilocks influencers : how follower count drives social media engagement

Wies, Simone; Bleier, Alexander; Edeling, Alexander - In: Journal of marketing 87 (2023) 3, pp. 383-405

Persistent link: https://www.econbiz.de/10014245099

Over, out, but present: recalling former sponsorships

Edeling, Alexander; Hattula, Stefan; Bornemann, Torsten - In: European Journal of Marketing 51 (2017) 7/8, pp. 1286-1307

Purpose This study aims at developing and testing a conceptual model that shows the antecedents of the recall of a former sponsorship. Design/methodology/approach Primary ( n = 1,146) and secondary data from German professional soccer build the empirical base for this research. Multilevel...

Persistent link: https://www.econbiz.de/10014723873

Embracing entrepreneurship in the creator economy : the rise of creatrepreneurs

Edeling, Alexander; Wies, Simone - In: International journal of research in marketing : IJRM ; … 41 (2024) 3, pp. 436-454

Persistent link: https://www.econbiz.de/10015057489