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Piloter la relation client dans l'e-commerce : quels leviers et quelles incidences sur les comportements d'achat?

N'Goala, Gilles; Cases, Anne-Sophie - In: Recherche et applications en marketing 27 (2012) 4, pp. 95-119

Persistent link: https://www.econbiz.de/10010199781

La transparence numérique : dimensions, antécédents et conséquences sur la qualité des relations clients

Portes, Audrey; N'Goala, Gilles; Cases, Anne-Sophie - In: Recherche et applications en marketing : RAM 35 (2020) 4, pp. 73-102

Persistent link: https://www.econbiz.de/10012308640

Augmented customer strategy : CRM in the digital age

N'Goala, Gilles (ed.); Pez-Pérard, Virginie (ed.); … - 2019

Persistent link: https://www.econbiz.de/10012039898

A good deal online : the impacts of acquisition and transition value on e-satisfaction and e-loyalty

Audrain-Pontevia, Anne-Françoise; N'Goala, Gilles; … - In: Journal of retailing and consumer services 20 (2013) 5, pp. 445-452

Persistent link: https://www.econbiz.de/10009768992

Does expertise influence the impact of overconfidence on judgment, valuation and investment decision?

Lambert, Jérôme; Bessière, Véronique; N'Goala, Gilles - In: Journal of economic psychology : research in economic … 33 (2012) 6, pp. 1115-1128

Persistent link: https://www.econbiz.de/10009687449

The differing and mediating roles of trust and relationship commitment in service relationship maintenance and development

Aurier, Philippe; N'Goala, Gilles - In: Journal of the Academy of Marketing Science 38 (2010) 3, pp. 303-325

Persistent link: https://www.econbiz.de/10003986393

Stratégie Clients Augmentée

Pez Pérard, Virginie - 2019

Cover -- Table des matières -- Avant-propos -- Chapitre 1. Les stratégies clientsface aux nouveaux défis technologiques,sociaux et environnementaux -- Chapitre 2. Les pratiques des marquesface au consommateur augmenté -- Chapitre 3. La relation client augmentée :la montée en puissance du...

Persistent link: https://www.econbiz.de/10013042722

Customer switching resistance (CSR): The effects of perceived equity, trust and relationship commitment

N'Goala, Gilles - In: International journal of service industry management : IJSIM 18 (2007) 5, pp. 510-533

Persistent link: https://www.econbiz.de/10007799769

Does Expertise Influence the Impact of Overconfidence on Judgment, Valuation and Investment Decision?

Lambert, Jerome - 2012

Empirical research documents that overconfidence has a strong impact on investment decision. In this experimental study using a within-subject design and an asset allocation problem, we detail this relationship by introducing a stage of judgment (initial knowledge about the assets to invest in)...

Persistent link: https://www.econbiz.de/10013101495

Motivated to Serve : A Regulatory Perspective on Public Service Motivation and Organizational Citizenship Behavior

Molines, Mathieu; Mifsud, Matthieu; El Akremi, Assâad; … - In: Public Administration Review 82 (2021) 1, pp. 102-116

Persistent link: https://www.econbiz.de/10012810662