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Showing
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1
Exploring the need for uniqueness and conformity
Burghartz, Pia Teresa
-
2021
Persistent link: https://www.econbiz.de/10012653569
Saved in:
2
Competition between manufacturer's online customization channel and conventional retailer
Li, Gang
;
Huang, Fengfeng
;
Cheng, T. C. E.
;
Ji, Ping
- In:
IEEE transactions on engineering management : EM
62
(
2015
)
2
,
pp. 150-157
Persistent link: https://www.econbiz.de/10010528864
Saved in:
3
Customers' online shopping preferences in mass customization
Aichner, Thomas
;
Coletti, Paolo
- In:
Journal of direct, data and digital marketing practice …
15
(
2013
)
1
,
pp. 20-35
Persistent link: https://www.econbiz.de/10010256418
Saved in:
4
Customization in luxury brands: can valentino get personal?
Moreau, C. Page
;
Prandelli, Emanuela
;
Schreier, Martin
; …
- In:
Journal of marketing research
57
(
2020
)
5
,
pp. 937-947
Persistent link: https://www.econbiz.de/10012271990
Saved in:
5
Understanding the customer value of co-designing individualised products
Habicht, Hagen
;
Thallmaier, Stefan R.
- In:
International journal of technology management : IJTM
73
(
2017
)
1/3
,
pp. 114-131
Persistent link: https://www.econbiz.de/10011691018
Saved in:
6
Inventory management in mass customization operations : a review
Guo, Shu
;
Choi, Tsan-Ming
;
Shen, Bin
;
Jung, Sojin
- In:
IEEE transactions on engineering management : EM
66
(
2019
)
3
,
pp. 412-428
Persistent link: https://www.econbiz.de/10012060895
Saved in:
7
Personalizing the customization experience : a matching theory of mass customization interfaces and cultural information processing
Bellis, Emanuel de
;
Hildebrand, Christian
;
Ito, Kenichi
; …
- In:
Journal of marketing research
56
(
2019
)
6
,
pp. 1050-1065
Persistent link: https://www.econbiz.de/10012177831
Saved in:
8
Understanding consumer self-design abandonment : a dynamic perspective
Krause, Franziska
;
Franke, Nikolaus
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 79-98
Persistent link: https://www.econbiz.de/10014582899
Saved in:
9
Can mass customization slow fast fashion down? : the impact on time-to-disposal and willingness-to-pay
Alptekinoglu, Aydin
;
Stadler Blank, Ashley
;
Meloy, …
- In:
Journal of operations management
69
(
2023
)
8
,
pp. 1320-1341
Persistent link: https://www.econbiz.de/10014475542
Saved in:
10
Growing with smart products : why customization capabilities matter for manufacturing firms
Schulz, Colin
;
Kortmann, Sebastian
;
Piller, Frank T.
; …
- In:
The journal of product innovation management : an …
40
(
2023
)
6
,
pp. 794-816
Persistent link: https://www.econbiz.de/10014432568
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