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Eberhardt, Tim; Kenning, Peter; Schneider, Helmut - In: Journal of targeting, measurement and analysis for marketing 17 (2009) 2, pp. 93-103

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Brock, Christian; Blut, Markus; Evanschitzky, Heiner; … - In: Kundenmanagement, (pp. 57-76). 2011

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Kenning, Peter; Grzeskowiak, Stephan; Brock, Christian; … - In: The journal of business & industrial marketing 26 (2011) 3, pp. 162-170

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Kenning, Peter; Hubert, Anita Mirja; Linzmajer, Marc - In: Handbook of developments in consumer behaviour, (pp. 419-460). 2012

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Kenning, Peter; Hartleb, Vivian; Schneider, Helmut - In: International journal of retail & distribution management 39 (2011) 5, pp. 363-382

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Pick, Doreén; Kenning, Peter - In: Transfer, Werbeforschung & Praxis : Zeitschrift für … 58 (2012) 2, pp. 47-57

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Beck, Susanne; Kenning, Peter - In: International journal of retail & distribution management 43 (2015) 12, pp. 1126-1143

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Wobker, Inga; Kenning, Peter - In: Schmalenbach business review : sbr 65 (2013) 2, pp. 173-194

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