On the validity of price knowledge measurements via self-assessment scales : two studies in retailing
Year of publication: |
2009
|
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Authors: | Eberhardt, Tim ; Kenning, Peter ; Schneider, Helmut |
Published in: |
Journal of targeting, measurement and analysis for marketing. - Basingstoke : Palgrave Macmillan, ISSN 0967-3237, ZDB-ID 2189090-0. - Vol. 17.2009, 2, p. 93-103
|
Subject: | Preismanagement | Pricing strategy | Wahrnehmung | Perception | Performance-Messung | Performance measurement | Konsumentenverhalten | Consumer behaviour |
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