Similar Search Results - EconBiz

What do people know about the economy? : a test of minimal economic knowledge in Germany

Wobker, Inga; Lehmann-Waffenschmidt, Marco; Kenning, Peter - 2012

This research evaluates Minimal Economic Knowledge (MEK) in Germany - that is, basic knowledge of economic facts, concepts, and causal relationships needed for understanding and successfully participating in the economy. It is addressed to gain an understanding of the level of Minimal Economic...

Persistent link: https://www.econbiz.de/10009682074

Special issue: advertising and the brain

Kenning, Peter (contributor) - 2008

Persistent link: https://www.econbiz.de/10003749406

What they see is what they get? : an fMRI-study on neural correlates of attractive packaging

Stoll, Marco; Baecke, Sebastian; Kenning, Peter - In: Journal of consumer behaviour : an international … 7 (2008) 4/5, pp. 342-359

Persistent link: https://www.econbiz.de/10003762109

Verbraucherforschung in der digitalen Welt : eine Agenda

Reisch, Lucia A.; Oehler, Andreas; Raab, Gerhard; … - In: Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik 95 (2015) 12, pp. 807-809

Persistent link: https://www.econbiz.de/10011404010

Corporate Political Marketing

Kenning, Peter; Meißner, Lasse - In: Das Wirtschaftsstudium : wisu ; Zeitschrift für … 44 (2015) 12, pp. 1338-1342

Persistent link: https://www.econbiz.de/10011411577

Feed them facts : value perceptions and consumer use of sustainability-related product information

Meise, Jan Niklas; Rudolph, Thomas; Kenning, Peter; … - In: Journal of retailing and consumer services 21 (2014) 4, pp. 510-519

Persistent link: https://www.econbiz.de/10010388543

Handelsmarkenmanagement im deutschen Konsumgüterhandel : Studie

Ahlert, Dieter; Kenning, Peter - 1999

Persistent link: https://www.econbiz.de/10001718836

Markenmanagement im Handel : von der Handelsmarkenführung zum integrierten Markenmanagement in Distributionsnetzen ; Strategien, Konzepte, Praxisbeispiele

Ahlert, Dieter; Kenning, Peter; Schneider, Dirk - 2000 - 1. Aufl.

Persistent link: https://www.econbiz.de/10001513340

Employer brand trust and affect : linking brand personality to employer brand attractiveness

Rampl, Linn Viktoria; Kenning, Peter - In: European journal of marketing : EJM 48 (2014) 1/2, pp. 218-236

Persistent link: https://www.econbiz.de/10010344088

Konsumästhetik zwischen Kunst, Kritik und Kennerschaft

Bala, Christian (ed.); Hohnsträter, Dirk (ed.); … - 2020 - 1. Auflage

Persistent link: https://www.econbiz.de/10013162320

A service of the