Special issue: advertising and the brain
Guest ed.: Peter Kenning ...
| Alternative title: | Advertising and the brain |
|---|---|
| Year of publication: |
2008
|
| Other Persons: | Kenning, Peter (contributor) |
| Publisher: |
Henley-on-Thames [u.a.] : World Advertising Research Center |
| Subject: | Werbung | Advertising | Marketing | Biometrie | Biometrics | Neuroökonomie | Neuroeconomics |
| Extent: | S. 359 - 470 Ill., graph. Darst. |
|---|---|
| Series: | International journal of advertising : the quarterly review of marketing communications. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0261-9903, ZDB-ID 83205-4. - Vol. 27.2008,3 |
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Sammelwerk ; Collection of articles of several authors |
| Language: | English |
| Notes: | Enth. 5 Beitr. Literaturangaben |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003749406