This paper studies the impact of consumers' social learning from the reviews of early adopters of a new product. We consider a two-period setting with an introduction (penetration) period followed by the product maturing period. Early buyers make purchase decisions in the introduction period...

With the development of the Internet and E-commerce, retailers often offer pre-orders for new to-be-released products. To encourage pre-orders, retailers such as Amazon offer pre-order price guarantee (PG). That is, if the product price drops before or on the release date, pre-order consumers...

Is demand uncertainty a devil? A conventional thought is that demand uncertainty hurts a seller's profit. However, we show that demand uncertainty could favor a seller if the pricing mechanism is designed properly. Specifically, we study the optimal pricing strategy in advance selling with both...