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Marketing information systems
Mayros, Van; Werner, Michael - 1982
Persistent link: https://www.econbiz.de/10000053088
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Identifying hidden structures in marketing's structural models through Universal Structure Modeling : an explorative Bayesian neural network complement to LISREL and PLS
Buckler, Frank; Hennig-Thurau, Thorsten - In: Marketing : journal of research and management 4 (2008) 2, pp. 47-66
Persistent link: https://www.econbiz.de/10003779042
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Komunikacja rynkowa : skuteczne, narzędzia i obszary zastosowania
Pilarczyk, Bogna (contributor);  … - 2010
Persistent link: https://www.econbiz.de/10008648927
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From methods and projects to systems and process : the evolution of marketing research techniques
Stewart, David W. - 2008
Persistent link: https://www.econbiz.de/10003609461
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Handbook of marketing information system
Castillo, David; Magnan, Shon; Kridel, Donald J. - 2016
Persistent link: https://www.econbiz.de/10011515252
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Methods and practices of marketing research
Baker, Stephen (ed.) - 2014
Persistent link: https://www.econbiz.de/10011515443
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Planning and management of advertising and marketing
Baker, Stephen (ed.) - 2014
Persistent link: https://www.econbiz.de/10011515446
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Internet marketing
Baker, Stephen (ed.) - 2014
Persistent link: https://www.econbiz.de/10011515449
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Marketingimplementierung - was hat die deutschsprachige Marketingforschung an Erkenntniszugewinn erbracht?
Köhler, Richard; Mühlbacher, Hans - In: Deutschsprachige Marketingforschung : Bestandsaufnahme …, (pp. 253-277). 2000
Persistent link: https://www.econbiz.de/10001518972
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Intelligent support systems for marketing decisions
Matsatsinis, Nikolaos F.; Siskos, Yannis - 2003
Persistent link: https://www.econbiz.de/10001681773