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Brand extensions
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Consumer behaviour
14
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5
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Gürhan-Canli, Zeynep
32
Sarial-Abi, Gülen
7
Yoon, Yeosun
6
Hayran, Ceren
5
Maheswaran, Durairaj
3
Alba, Joseph W.
2
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2
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2
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2
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2
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2
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2
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2
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Culture and branding
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
Cross cultural issues in consumer science and consumer …
,
(pp. 129-147)
.
2017
Persistent link: https://www.econbiz.de/10011749734
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2
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment
Gürhan-Canli, Zeynep
;
Hayran, Ceren
;
Sarial-Abi, Gülen
- In:
AMS review : official publication of the Academy of …
6
(
2016
)
1/2
,
pp. 23-32
Persistent link: https://www.econbiz.de/10011741474
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3
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
4
Multiple shades of culture : insights from experimental consumer research
Gürhan-Canli, Zeynep
;
Sarial-Abi, Gülen
;
Hayran, Ceren
- In:
The Routledge companion to consumer behavior
,
(pp. 473-488)
.
2020
Persistent link: https://www.econbiz.de/10012316203
Saved in:
5
The influence of mating mind-sets on brand extension evaluation
Monga, Alokparna Basu
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
4
,
pp. 581-593
Persistent link: https://www.econbiz.de/10009580801
Saved in:
6
Appreciating diversity : proceedings ; [ACR North American Conference held in Vancouver, B. C. from October 4 - 7 2012 ...]
Gürhan-Canli, Zeynep
(
contributor
)
-
2012
Persistent link: https://www.econbiz.de/10010226197
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7
Effect of regulatory focus on selective information processing
Yoon, Yeosun
;
Sarial-Abi, Gülen
;
Gürhan-Canli, Zeynep
- In:
Journal of consumer research : JCR ; an …
39
(
2012/13
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10009563549
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8
Base-rate information in consumer attributions of product-harm crises
Lei, Jing
;
Dawar, Niraj
;
Gürhan-Canli, Zeynep
- In:
Journal of marketing research : JMR
49
(
2012
)
3
,
pp. 336-348
Persistent link: https://www.econbiz.de/10009563656
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9
Knowledge creation in consumer research : multiple routes, multiple criteria
Lynch, John G.
;
Alba, Joseph W.
;
Krishna, Aradhna
; …
- In:
Journal of consumer psychology : JCP : the official …
22
(
2012
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009682431
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10
Technology adoption at the BOP markets : insights from Turk Telekom's focus on inclusive business
Yurdakul Şahin, Dicle
;
Müftügil Yalçın, Seda
; …
- In:
Sustainability in a digital world : new opportunities …
,
(pp. 225-239)
.
2017
Persistent link: https://www.econbiz.de/10012208650
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