Effect of regulatory focus on selective information processing
Year of publication: |
2012
|
---|---|
Authors: | Yoon, Yeosun ; Sarial-Abi, Gülen ; Gürhan-Canli, Zeynep |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 39.2012/13, 1, p. 93-110
|
Subject: | Informationsverhalten | Information behaviour | Kognition | Cognition | Markenimage | Brand image | USA | United States |
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