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Comparative advertising in the global marketplace : the effects of cultural orientation on communication

Gürhan-Canli, Zeynep (contributor); … - 2000 - [Elektronische Ressource]

Persistent link: https://www.econbiz.de/10001649798

Effect of Regulatory Focus on Selective Information Processing

Yoon, Yeosun; Sarial-Abi, Gülen; Gürhan-Canli, Zeynep - In: Journal of Consumer Research 39 (2012) 1, pp. 93-93

Individuals tend to selectively rely on information consistent with their attitudes or decisions. In this research, we examine the possibility that regulatory focus influences selective information processing. We find that individuals selectively rely on information consistent with their...

Persistent link: https://www.econbiz.de/10011010720

Drawing Inferences About Others on the Basis of Corporate Associations

Yoon, Yeosun; Gürhan-Canli, Zeynep; Bozok, Beyza - In: Journal of the Academy of Marketing Science 34 (2006) 2, pp. 167-173

Persistent link: https://www.econbiz.de/10006149009

When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk

Gürhan-Canli, Zeynep; Batra, Rajeev - In: Journal of marketing research : JMR 41 (2004) 2, pp. 197-205

Persistent link: https://www.econbiz.de/10006646963

The Effect of Expected Variability of Product Quality and Attribute Uniqueness on Family Brand Evaluations

Gürhan-Canli, Zeynep - In: Journal of consumer research : JCR ; an … 30 (2003) 1, pp. 105-114

Persistent link: https://www.econbiz.de/10006650397

Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts

Sen, Sankar; Gürhan-Canli, Zeynep; Morwitz, Vicki - In: Journal of consumer research : JCR ; an … 28 (2001) 3, pp. 399-417

Persistent link: https://www.econbiz.de/10006656188

The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective

Ahluwalia, Rohini; Gürhan-Canli, Zeynep - In: Journal of consumer research : JCR ; an … 27 (2000) 3, pp. 371-381

Persistent link: https://www.econbiz.de/10006660725

Cultural Variations in Country of Origin Effects

Gürhan-Canli, Zeynep; Maheswaran, Durairaj - In: Journal of marketing research : JMR 37 (2000) 3, pp. 309-317

Persistent link: https://www.econbiz.de/10006661871

Determinants of Country-of-Origin Evaluations

Gürhan-Canli, Zeynep; Maheswaran, Durairaj - In: Journal of consumer research : JCR ; an … 27 (2000) 1, pp. 96-108

Persistent link: https://www.econbiz.de/10006662434

"My" Brand or "Our" Brand: The Effects of Brand Relationship Dimensions and Self-Construal on Brand Evaluations

Swaminathan, Vanitha; Page, Karen L.; Gürhan-Canli, Zeynep - In: Journal of consumer research : JCR ; an … 34 (2007) 2, pp. 248-259

Persistent link: https://www.econbiz.de/10007763385