Andersson, Pernille; Wästlund, Erik; Kristensson, Per - In: International Journal of Retail & Distribution Management 44 (2016) 4, pp. 372-396
Purpose – The research concerns the effect of frontline employees’ averted or direct gaze on consumers’ evaluation of the encounter. The purpose of this paper is to demonstrate that in normal interactions, a direct or averted gaze affects people’s evaluation of others. The question was...