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86
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85
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85
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85
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84
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82
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82
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81
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78
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77
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76
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76
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74
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72
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72
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72
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71
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71
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70
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69
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68
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68
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68
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65
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Friedrich-Schiller-Universität Jena
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51
Märkte / Best Ager
Axel Springer AG
;
Axel Springer AG / Marketing Anzeigen
-
Hamburg : Springer
-
Nachgewiesen 2007; damit Ersch. eingest.
Persistent link: https://www.econbiz.de/10003498217
Saved in:
52
Generation 45plus : eine lebensgefühlbasierte Marktsegmentierung für den Gesundheitsmarkt
Dobbelstein, Thomas
;
Pflaum, Maximilian
;
Meier, Michael
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
4
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003525378
Saved in:
53
Alter und Konsum : ökonomische Potenziale einer älter werdenden Gesellschaft
Langguth, Sebastian
-
2010
Persistent link: https://www.econbiz.de/10003984160
Saved in:
54
Direct marketing for best-agers : in dialogue with challenging customers
Parwoll, Moritz A.
;
Wagner, Ralf
- In:
Aging society and its implications for services …
,
(pp. 19-40)
.
2011
Persistent link: https://www.econbiz.de/10008990585
Saved in:
55
Japan's silver market : creating a new industry under uncertainty
Storz, Cornelia
;
Pascha, Werner
-
2011
Persistent link: https://www.econbiz.de/10009009267
Saved in:
56
Mature consumers' selection of apparel and footwear brands and department stores
Moschis, George P.
;
Ferguson, Jodie L.
;
Zhu, Meng
- In:
International journal of retail & distribution management
39
(
2011
)
10
,
pp. 785-801
Persistent link: https://www.econbiz.de/10009376910
Saved in:
57
The grey awakening : a South African perspective
Beneke, Justin
;
Frey, Nicole
;
Chapman, Ruth
;
Mashaba, …
- In:
The journal of consumer marketing
28
(
2011
)
2
,
pp. 114-124
Persistent link: https://www.econbiz.de/10009162022
Saved in:
58
Senior customers' service encounter preferences
Grougiou, Vassiliki
;
Pettigrew, Simone
- In:
Journal of service research : JSR
14
(
2011
)
4
,
pp. 475-488
Persistent link: https://www.econbiz.de/10009491357
Saved in:
59
Strieborná ekonomika - potenciál na Slovensku
Páleník, Viliam
-
2014
Persistent link: https://www.econbiz.de/10011430312
Saved in:
60
Baby Boomers of different nations : identifying horizontal international segments based on self-perceived age
Sudbury-Riley, Lynn
;
Kohlbacher, Florian
;
Hofmeister, Agnes
- In:
International marketing review
32
(
2015
)
3/4
,
pp. 245-278
Persistent link: https://www.econbiz.de/10011342740
Saved in:
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