Hong Hai Nguyen, Dang; Parker, Lukas; Brennan, Linda; … - In: Journal of Social Marketing 4 (2014) 2, pp. 133-154
Purpose – This paper aims to illustrate the need for both upstream and downstream social marketing in relation to condom merchandising in the Vietnamese context. Design/methodology/approach – A mystery shopper audit of condom merchandising practices and retail outlets was undertaken in a...