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Experiencing flavourful fun : delighting customers the RB way

Sondhi, Neena - In: Global business review 16 (2015) 2, pp. 348-350

Persistent link: https://www.econbiz.de/10011410135

Consumption of organic food products : an emerging market perspective

Sondhi, Neena - In: International journal of management practice : IJMP 10 (2017) 1, pp. 30-48

Persistent link: https://www.econbiz.de/10011723465

Mapping the luxury purchase intentions of the counterfeit luxury buyers

Sondhi, Neena - In: International journal of management practice : IJMP 12 (2019) 4, pp. 476-494

Persistent link: https://www.econbiz.de/10012140329

Online versus offline : preferred retail choice for premium brand purchase

Basu, Rituparna; Sondhi, Neena - In: International Journal of Retail & Distribution Management 49 (2021) 10, pp. 1447-1463

Purpose: This exploratory study aims to examine the prevalent triggers that motivate a premium brand purchase in an online vs offline retail format. Design/methodology/approach: A binary logit analysis is used to build a predictive model to assess the likelihood of the premium brand consumer...

Persistent link: https://www.econbiz.de/10012540319

Assessing the role of organizational and personal factors in predicting turn-over intentions : a case of school teachers and BPO employees

Chawla, Deepak; Sondhi, Neena - In: Decision 38 (2011) 2, pp. 5-34

Persistent link: https://www.econbiz.de/10009716080

Segmenting the urban Indian online buyer : an exploratory study

Sondhi, Neena - In: International journal of logistics economics and … 6 (2014/2017) 2, pp. 145-160

Persistent link: https://www.econbiz.de/10011472329

A cluster analysis approach to grouping Indian women professionals

Sondhi, Neena; Chawla, Deepak - In: International journal of Indian culture and business … 8 (2014) 1, pp. 35-53

Persistent link: https://www.econbiz.de/10010400977

Child socialization practices : implications for retailers in emerging markets

Basu, Rituparna; Sondhi, Neena - In: Journal of retailing and consumer services 21 (2014) 5, pp. 797-803

Persistent link: https://www.econbiz.de/10010407221

An empirical analysis of purchase behaviour for football ancillaries : an emerging market perspective

Basu, Rituparna; Sondhi, Neena - In: Global business review 16 (2015) 5, pp. 879-890

Persistent link: https://www.econbiz.de/10011410162

Materialistic consumption amongst young Indians : an ethnographic approach

Sondhi, Neena; Chawla, Deepak - In: International journal of Indian culture and business … 21 (2020) 4, pp. 507-532

Persistent link: https://www.econbiz.de/10012511040