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Segmenting and profiling the chocolate consumer : an emerging market perspective
Sondhi, Neena; Chawla, Deepak - In: Journal of food products marketing 23 (2017) 2, pp. 123-143
Persistent link: https://www.econbiz.de/10011708107
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Customer engagement in the Indian retail banking sector : an exploratory study
Sondhi, Neena; Sharma, Baldev R.; Kalla, Supriya M. - In: International journal of business innovation and research 12 (2017) 1, pp. 41-61
Persistent link: https://www.econbiz.de/10011712400
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Toward a measure of brand pride : scale development and validation
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: The journal of brand management : an international journal 31 (2024) 4, pp. 430-448
Persistent link: https://www.econbiz.de/10014583671
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Multidimensional assessment of Internet addiction : scale development and validation
Sondhi, Neena; Joshi, Himanshu - In: Global business review 25 (2024) 1, pp. 85-98
Persistent link: https://www.econbiz.de/10014634151
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Process of impulse buying : a qualitative exploration
Mittal, Sheetal; Sondhi, Neena; Chawla, Deepak - In: Global business review 19 (2018) 1, pp. 131-146
Persistent link: https://www.econbiz.de/10011800222
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Assessing the role of organizational and personal factors in predicting turn-over intentions : a case of school teachers and BPO employees
Chawla, Deepak; Sondhi, Neena - In: Decision 38 (2011) 2, pp. 5-34
Persistent link: https://www.econbiz.de/10010096964
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Socio-demographic and loyalty assessment of brand proud consumers : a segmentation study
Nandy, Subarna; Sondhi, Neena; Joshi, Himanshu - In: Journal of international consumer marketing 36 (2024) 1, pp. 80-96
Persistent link: https://www.econbiz.de/10014515016
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Jonathan Wilson, Essentials of Business Research-A Guide to Doing Your Research Project. New Delhi: SAGE Publications India Pvt Ltd, 2010, 316 pp. Rs 495 (ISBN: 978-81-321-0567-1[P...
Sondhi, Neena - In: Global business review 12 (2011) 2, pp. 343-345
Persistent link: https://www.econbiz.de/10009016615
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Brand pride in consumer-brand relationships : towards a conceptual framework
Nandy, Subarna; Sondhi, Neena - In: Global business review 23 (2022) 5, pp. 1098-1117
Persistent link: https://www.econbiz.de/10013387269
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Understanding brand pride in urban Indian consumers : implications for theory and practice
Nandy, Subarna; Sondhi, Neena - In: International journal of Indian culture and business … 27 (2022) 2, pp. 139-171
Persistent link: https://www.econbiz.de/10014315077