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CRM to social CRM : the integration of new technologies into customer relationship management

Choudhury, Musfiq Mannan; Harrigan, Paul - In: Journal of strategic marketing 22 (2014) 2, pp. 149-176

Persistent link: https://www.econbiz.de/10010359556

Evaluating service quality and service value in manufacturer-distributor settings : a systems approach

Kivijärvi, Hannu; Virta, Aleksi - In: Journal of business-to-business marketing 28 (2021) 1, pp. 21-46

Persistent link: https://www.econbiz.de/10012584484

The impact of Hspanic-targeted advertising on consumers'brand love in services

Madadi, Rozbeh; Torres, Ivonne M.; Fazli-Salehi, Reza; … - In: Journal of international consumer marketing 33 (2021) 2, pp. 137-158

Persistent link: https://www.econbiz.de/10012483607

Service quality and attitudinal loyalty : the mediating effect of delight on retail banking relationships

Coetzee, Alex; Coetzee, Johan - In: Global business & economics review 21 (2018) 1, pp. 120-138

Persistent link: https://www.econbiz.de/10012126577

Exploring the effects of coffee shop brand experience on loyalty : the roles of brand love and brand trust

Maduretno, Raden Bernard Eka Hutomo Putra; Junaedi, … - In: Gadjah Mada international journal of business 24 (2022) 3, pp. 289-309

Persistent link: https://www.econbiz.de/10014302584

Kundenerfahrung als Forschungsgegenstand im Marketing : Konzeptionalisierung, Operationalisierung und empirische Befunde

Bruhn, Manfred; Mayer-Vorfelder, Matthias - 2011

Forschungsgegenstand des Projekts sind so genannte Kundenerfahrungen. Ziel des Projekts war es aus einer Perspektive des Marketing Verständnis darüber zu erlangen, wie Erfahrungen von Kunden beim Konsum von Produkten oder Dienstleistungen sowie aus der Interaktion mit einem konkreten Anbieter...

Persistent link: https://www.econbiz.de/10011570726

Learning from failure : the implications of product recalls for firm innovation

Ni, John; Borisov, Alexander; Modi, Sachin; Huang, Xiaowen - In: The journal of supply chain management 59 (2023) 3, pp. 42-64

Persistent link: https://www.econbiz.de/10014326317

A collaborative framework to minimise knowledge loss in new product development

Shankar, Ravi; Mittal, Neha; Rabinowitz, Samuel; … - In: International journal of production research 51 (2013) 7, pp. 2049-2059

Persistent link: https://www.econbiz.de/10009731545

Exploring the evolution of innovation networks in science-driven and scale-intensive industries : new evidence from a stochastic actor-based approach

Buchmann, Tobias; Hain, Daniel; Kudic, Muhamed; … - 2014

Our primary goal is to analyse the drivers of evolutionary network change processes by using a stochastic actor-based simulation approach. We contribute to the literature by combining two unique datasets, concerning the German laser and automotive industry, between 2002 and 2006 to explore...

Persistent link: https://www.econbiz.de/10010228757

Patterns of service innovation : an empirical study of automotive engineering services in Germany

Müller, Florian - In: The crest of the innovation management research wave, (pp. 145-161). 2020

Persistent link: https://www.econbiz.de/10012287751