Jain, Nikunj Kumar; Kaul, Dimple; Sanyal, Priyavrat - In: Asia Pacific Journal of Marketing and Logistics 34 (2021) 5, pp. 922-943
Purpose: Existing studies examine the effect of mobile service quality (M-S-QUAL) on shoppers' intent to continue mobile shopping using various theoretical lenses to understand its underlying factors. However, there is limited research focusing on combining theories to integrate the...