Establishing a strong digital footprint of millennial consumers in banking
Dimple Kaul and Kartik Iyer
| Year of publication: |
2019
|
|---|---|
| Authors: | Kaul, Dimple ; Iyer, Kartik |
| Published in: |
Indian journal of economics & business : IJEB. - New Delhi : Serials Publ., ISSN 0972-5784, ZDB-ID 2136804-1. - Vol. 18.2019, 1, p. 13-24
|
| Subject: | customer satisfaction | banking | millennial consumers | convenience | digital footprint | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Digitalisierung | Digitization | Altersgruppe | Age group | Electronic Banking | Electronic banking | Bank |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012665809