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The effects of big data on media management
Green, Gregory A.; Malthouse, Edward C. - In: Media and change management : creating a path for new …, (pp. 55-71). 2022
Persistent link: https://www.econbiz.de/10013167325
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Special issue Introduction: Big data and media management
Napoli, Philip M. - In: JMM : the international journal on media management 18 (2016) 1, pp. 1-7
Persistent link: https://www.econbiz.de/10011529106
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Open source platform for big data exploration and analysis
Almeida, Fernando; Kovalevski, Pavel; Sakalauskas, Dovydas - In: International journal of business information systems : … 38 (2021) 3, pp. 418-434
Persistent link: https://www.econbiz.de/10012695269
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New(s) data for entrepreneurship research? : an innovative approach to use Big Data on media coverage
Bloh, Johannes von; Brökel, Tom; Özgun, Burcu; … - In: Small business economics : an international journal 55 (2020) 3, pp. 673-694
Persistent link: https://www.econbiz.de/10012304639
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Enterprise IT strategy framework for adopting big data analytics and cloud a case on media sector
Mohapatra, Sanjay; Gosh, Moloy Sundar - In: International journal of enterprise network management 7 (2016) 4, pp. 334-364
Persistent link: https://www.econbiz.de/10011661453
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Vungle Inc. improves monetization using big data analytics
De Reyck, Bert; Fragkos, Ioannis; Grushka-Cockayne, Yael; … - In: Interfaces : the INFORMS journal on the practice of … 47 (2017) 5, pp. 454-466
Persistent link: https://www.econbiz.de/10011762987
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Enhancing innovation via the digital twin
Fukawa, Nobuyuki; Rindfleisch, Aric - In: The journal of product innovation management : an … 40 (2023) 4, pp. 391-406
Persistent link: https://www.econbiz.de/10014338510
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TRIPS meets Big Data
Gervais, Daniel J. - In: Big data and global trade law, (pp. 160-176). 2021
Persistent link: https://www.econbiz.de/10014458923
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The factors of technology, organization and environment influencing the adoption and usage of big data in Korean firms
Park, Jong-hyun; Kim, Moon-koo; Paik, Jong-Hyun - 2015
Persistent link: https://www.econbiz.de/10011446433
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Nudging in the Digital Big Data Era
Puaschunder, Julia M. - 2018
In the digital age, social media revolutionized human communication around the globe, yet also opened opportunities to unprecedentedly reap benefits from information sharing and big data generation. To this day completely undescribed remains that the implicit hidden persuasion opens a gate to...
Persistent link: https://www.econbiz.de/10012931467