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Exploration of the antecedents and consequences of customers' service experiences

Ihtiyar, Ali; Ihtiyar, Hatice Gulsah; Galay, Yana - In: Journal of hospitality and tourism insights 1 (2018) 4, pp. 367-386

Persistent link: https://www.econbiz.de/10011924291

The impact of the package opening process on product returns

Zhou, Wenyan; Hinz, Oliver; Benlian, Alexander - In: Business research 11 (2018) 2, pp. 279-308

High product return rates are an increasingly pressing challenge for many e-retailers around the world. To address this problem, this paper offers a new perspective by focusing on the critical moment of the package-opening process. Going beyond previous research, which has primarily focused on...

Persistent link: https://www.econbiz.de/10011942595

Can after sale service generate brand equity?

Ahmad, Sajjad; Butt, Muhammad Mohsin - In: Marketing intelligence & planning 30 (2012) 3, pp. 307-323

Persistent link: https://www.econbiz.de/10009570864

The blame shift : robot service failures hold service firms more accountable

Ryoo, Yuhosua; Jeon, Yongwoog; Kim, WooJin - In: Journal of business research : JBR 171 (2024), pp. 1-14

Persistent link: https://www.econbiz.de/10014535999

Customer service quality, emotional brand attachment and customer citizenship behaviors : findings from an emerging higher education market

Sharif, Khurram; Lemine, Mouna Sidi - In: Journal of marketing for higher education 34 (2024) 1, pp. 18-43

Persistent link: https://www.econbiz.de/10014566927

Produkte und Services vom Kunden aus denken : Einführung in den Customer Jobs Canvas

Ematinger, Reinhard; Schulze, Sandra - 2018

Reinhard Ematinger und Sandra Schulze unterstützen Sie in diesem essential dabei, mit Struktur und Tempo wieder „vom Kunden aus“ zu denken und Ihre guten Ideen für Produkte und Dienstleistungen weniger von ihren functions and features und mehr vom potentiellen Kunden aus zu betrachten....