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When do established CPG product brands benefit from a corporate-brand endorsement? : the moderating role of consumer needs and brand familiarity
Strebinger, Andreas; Otter, Thomas - In: The journal of product & brand management 32 (2023) 3, pp. 500-516
Persistent link: https://www.econbiz.de/10014229069
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Follow your nose when it sounds right : how brand names influence consumer responses to product scents
Carnevale, Marina; Hadi, Rhonda; Luna, David; Pogacar, Ruth - In: Journal of business research : JBR 157 (2023), pp. 1-17
Persistent link: https://www.econbiz.de/10014229559
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When placement becomes collaborative branded entertainment : the case of music concerts
Capelli, Sonia; Fayolle, Laurene; Sabadie, William - In: International journal of arts management 18 (2016) 3, pp. 37-49
Persistent link: https://www.econbiz.de/10011497290
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How does visual merchandising in fashion retail stores affect consumers' brand attitude and purchase intention?
Park, Hyun Hee; Jeon, Jung Ok; Sullivan, Pauline - In: The international review of retail, distribution and … 25 (2015) 1, pp. 87-104
Persistent link: https://www.econbiz.de/10010502832
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The Influences of Advertising Endorser, Brand Image, Brand Equity, Price Promotion, on Purchase Intention
Usman, Osly - 2020
effect of advertising, brand image, price promotion, but there is no positive effect of brand equity on purchase intentions …
Persistent link: https://www.econbiz.de/10012845197
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Athlete apparel : the impact of team brand awareness and apparel brand awareness on athletes' brands, logos, and merchandise
Williams, Antonio; Pedersen, Zack Paul - In: Sport, Business and Management : an international … 13 (2023) 5, pp. 582-600
Persistent link: https://www.econbiz.de/10014380747
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Can brand image move upwards after sideways? : a strategic approach to brand placements
Thomas, Sunil; Kohli, Chiranjeev S. - In: Business horizons 54 (2011) 1, pp. 41-49
Persistent link: https://www.econbiz.de/10008840668
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Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann; Dens, Nathalie; Pelsmacker, Patrick de - In: Journal of electronic commerce research : JECR 14 (2013) 4, pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
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Brand placement strategy in a film song and its impact on brand's image
Srivastava, Rajesh - In: The IUP journal of brand management : IJBRM 8 (2011) 2, pp. 19-30
Persistent link: https://www.econbiz.de/10009295587
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Effects of brand placement strength, prior game playing experience and game involvement on brand recall in advergames
Vashisht, Devika; Sreejesh, S. - In: Journal of Indian business research 7 (2015) 3, pp. 292-312
Persistent link: https://www.econbiz.de/10011413307