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Investigating the influence of audiences' movie-viewing motives on attitude towards brand placement in movies
Stephen, Gladys; Jublee, Daniel Inbaraj; … - In: Journal of global scholars of marketing science : … 31 (2021) 4, pp. 487-510
Persistent link: https://www.econbiz.de/10012622602
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The differential impact of consumer's thinking styles on brand placement : a cross-cultural study
Hur, Chung; Hwang, Jiyoung; Yeo, Chankoo - In: The journal of asset management 27 (2020) 3, pp. 300-311
Persistent link: https://www.econbiz.de/10012298795
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Did you read the news before playing the advergame? : the effects of priming, persuasion knowledge and placement strength on brand attitude and recall in advergames
Güngör, Ayşegül Sağkaya - In: International journal of internet marketing and … 14 (2020) 2, pp. 113-134
Persistent link: https://www.econbiz.de/10012252806
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Processing of product placements and brand persuasiveness
Chan, Fanny Fong Yee; Lowe, Ben; Petrovici, Dan - In: Marketing intelligence & planning 34 (2016) 3, pp. 355-375
Persistent link: https://www.econbiz.de/10011570800
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The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann; Eelen, Jiska; Dens, Nathalie; … - In: International journal of advertising : the quarterly … 35 (2016) 6, pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
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Good for the feelings, bad for the memory : the impact of 3D versus 2D movies on persuasion knowledge and brand placement effectiveness
Breves, Priska; Schramm, Holger - In: International journal of advertising : the review of … 38 (2019) 8, pp. 1264-1285
Persistent link: https://www.econbiz.de/10012200377
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Fitting product placements : affective fit and cognitive fit as determinants of consumer evaluations of placed brands
Gillespie, Brian; Muehling, Darrel D.; Kareklas, Ioannis - In: Journal of business research : JBR 82 (2018), pp. 90-102
Persistent link: https://www.econbiz.de/10011771789
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How gamers process in-game brand placements under different game-involvement conditions
Vashisht, Devika - In: Management research review 40 (2017) 4, pp. 471-490
Persistent link: https://www.econbiz.de/10011707377
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Framing food tourism videos : what drives viewers' attitudes and behaviors?
Chi, Christina G.; Deng, Demi; Chi, Oscar Hengxuan; … - In: Journal of hospitality & tourism research : JHTR ; the … 48 (2024) 3, pp. 533-548
Persistent link: https://www.econbiz.de/10014633601
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Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.; Pelsmacker, Patrick de; Dens, Nathalie - In: International journal of advertising : the quarterly … 36 (2017) 5, pp. 682-704
Persistent link: https://www.econbiz.de/10011799694