Framing food tourism videos : what drives viewers' attitudes and behaviors?
Year of publication: |
2024
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Authors: | Chi, Christina G. ; Deng, Demi ; Chi, Oscar Hengxuan ; Lin, Hongxia |
Published in: |
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education. - Thousand Oaks, Calif. : Sage, ISSN 1557-7554, ZDB-ID 2202405-0. - Vol. 48.2024, 3, p. 533-548
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Subject: | brand awareness | brand placement | food tourism | message framing | persuasive effectiveness | short video marketing | Werbewirkung | Advertising effects | Product Placement | Product placement | Konsumentenverhalten | Consumer behaviour | Markenimage | Brand image | Markenführung | Brand management | Tourismus | Tourism | Lebensmittel | Food |
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