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Brand Placement Strategy in a Film Song and its Impact on Brand’s Image

Srivastava, Rajesh Kumar - 2012

The objective of this paper is to illustrate the way in which brand placement function can be improved in the film … industry. This study is based on the usage of brand name in a film song and its impact on the brand’s image and sales. Brand … the commercial goals of the brand owner. Usage of brand name in a film song can deliver better results compared to other …

Persistent link: https://www.econbiz.de/10014170360

Brand placements in video games : how local in-game experiences influence brand attitudes

Ingendahl, Moritz; Vogel, Tobias; Mädche, Alexander; … - In: Psychology & marketing 40 (2023) 2, pp. 274-287

Persistent link: https://www.econbiz.de/10014290543

Memes everywhere : the effect of social media memes on consumers' attitude towards brands and their purchase intention

Pilavcioglu, Burak; Hodeck, Alexander; Nagel, Niels; … - In: Zukunft des Marketings, (pp. 37-55). 2023

the advertisement, towards the brand and on their purchase intention. Results of an empirical study indicate that ads with …

Persistent link: https://www.econbiz.de/10014516159

"Meaningful marketing" : a process investigation of how consumers reward noninterruptive, nonpersuasive marketing communication

Puligadda, Sanjay; DelVecchio, Devon; Gilbreath, Bob - In: Journal of marketing communications 20 (2014) 5, pp. 325-338

Persistent link: https://www.econbiz.de/10010423021

Synergy or interference : the effect of product placement on commercial break audience decline

Schweidel, David A.; Foutz, Natasha Zhang; Tanner, Robin J. - In: Marketing science : the marketing journal of the … 33 (2014) 6, pp. 763-780

Persistent link: https://www.econbiz.de/10010468394

Product placement versus conventional advertising : the impact on brand choice of integrating promotional stimuli into movies

Redondo, Ignacio; Bernal, Jorge - In: Journal of promotion management : JPM 22 (2016) 6, pp. 773-791

Persistent link: https://www.econbiz.de/10011632059

Hegemonic masculinity in hip-hop music? : difference in brand mention in rap music based on the rapper's gender

Mohammed-Baksh, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 21 (2015) 3, pp. 351-370

Persistent link: https://www.econbiz.de/10011305224

"Listening to Maybach in My Maybach" : evolution of product mention in music across the millennium's first decade

Baksh-Mohammed, Sufyan; Callison, Coy - In: Journal of promotion management : JPM 20 (2014) 1, pp. 20-35

Persistent link: https://www.econbiz.de/10010343559

When fiction becomes fact : effect of reverse product placement on consumer attitudes

Patwardhan, Hemant; Patwardhan, Padmini - In: Journal of promotion management : JPM 22 (2016) 3, pp. 349-369

Persistent link: https://www.econbiz.de/10011532975

Why pay for something you can get free? : Indian market mavens' M-coupon redmenption behaviors

Gorder-Hinchey, Bonnie; Mantz, Timothy K.; Mantz, Kathy; … - In: Journal of international business and economics : JIBE 19 (2019) 3, pp. 13-22

Persistent link: https://www.econbiz.de/10012879120