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Customer Loyalty on Internet Protocol Television (IPTV) in Thailand
Srinuan, Chalita; Srinuan, Pratompong - 2015
This study aims to investigate the customer loyalty on Internet Protocol Television (IPTV) in Thailand. Data were … collected from the accidental sampling which consists of 400 IPTV customers in Bangkok through the self …
Persistent link: https://www.econbiz.de/10011526290
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Structural equation model of customer loyalty : case study of traditional retail shop customers in Hatyai District, Songkhla Province, Thailand
Songsom, Anuwat; Trichun, Charlee - In: Journal of management research 5 (2013) 1, pp. 128-137
Persistent link: https://www.econbiz.de/10009727801
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The effect of perceived service quality on customer emotions, customer satisfaction and customer loyalty : a PLS-SEM approach towards a luxury hotel in Bangkok, Thailand
Suwanamas, Chayuth; Trimetsoontorn, Jirasek; Fongsuwan, … - In: Journal for global business advancement : JGBA 8 (2015) 4, pp. 374-398
Persistent link: https://www.econbiz.de/10011547794
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The effect of tangible and intangible service quality on customer satisfaction and customer loyalty : a SEM approach towards a five-star hotel in Thailand
Tamwatin, Utid; Trimetsoontorn, Jirasek; Fongsuwan, Wanno - In: Journal for global business advancement : JGBA 8 (2015) 4, pp. 399-419
Persistent link: https://www.econbiz.de/10011547802
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Thai information technology customer loyalty perceptions : a structural equation model
Pongcharnchavalit, Surachet; Fongsuwan, Wanno - In: Research journal of business management 9 (2015) 1, pp. 188-202
Persistent link: https://www.econbiz.de/10011413721
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Exploring the Nexus Between Bonding, Communication, Customer Satisfaction and Customer Loyalty : A Case of Higher Education Institutes in Thailand
Sangperm, Nuanluk; Pungpho, Krissamaporn - 2021
The main objective of this study is to examine the role of relationship market dimensions namely bonding and communication on the customer loyalty among Thai university graduates. In addition to that the study has examined the mediating role of customer satisfaction in the relationship between...
Persistent link: https://www.econbiz.de/10013218053
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A development model of factors affecting customer loyalty to mobile service providers in Thailand
Patcharanan Klankaew; Amnuay Saengnoree - In: International journal of services and operations management 29 (2018) 4, pp. 487-506
Persistent link: https://www.econbiz.de/10011878321
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A structural relationship model of factors affecting customer loyalty for retail convenience store business in Bangkok, Thailand
Ratana Klankaew; Vinai Panjakajornsak - In: Journal for global business advancement : JGBA 10 (2017) 4, pp. 349-369
Persistent link: https://www.econbiz.de/10011817853
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A Study of the Factors Influencing Customer Loyalty : A Case Study of Thai Airways
Wang, Tengfei - 2017
This paper presents a study of the factors influencing the customer loyalty in a case of Thai Airways. The customer loyalty is an essential element for a company to survive from the furious competition among its competitors. For a airline company such as Thai Airways, enhancing the customer...
Persistent link: https://www.econbiz.de/10012947141
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Factors determining building customers' loyalty to organic agricultural products in Bangkok, Thailand
Thun Chaitorn; Saqib, Shahab E. - In: International journal of value chain management : IJVCM 13 (2022) 2, pp. 217-232
Persistent link: https://www.econbiz.de/10013353228