Scholarly research has produced conceptual knowledge that is based on real-life marketing phenomena. An initial aim of past research has been to produce marketing knowledge as a base for efficient business operation and for the improvement of productivity. Thus, an assumption has been that the...

Successful companies attach great importance to human resource management and internal communications, because they are aware of the value of those activities and of strategic advantage they can bring to the organization. They should also realize that it is necessary to live internal marketing...

In this paper, we explain and partially proof (with the analysis of some cases of Basque companies), that for the services companies, the quality and more especifically, the management of quality based on the principles of the philosophy of Total Quality Management, and gathered in models as...

In the insurance industry there is a new way of thinking which determined the passage from transactional marketing to a holistic marketing concept. In this paper five key elements of holistic marketing are presented: relationship marketing, integrated mar

The purpose of this study is to examine the relationship between personality traits and service quality perceptions of the employees of logistics organisations. This study administered the Big-Five scale to derive the measurements of personality traits and the SERVQUAL (RATER) scale to measure...

Schools in Slovenia are expected to address and respond to the changing environment. Breaking through the rigidity of traditions is a complex process. Internal marketing can be used for doing this. It is a process that focuses on teachers and students in order to increase effectiveness and...

The purpose of the current study is to determine the impact of internal marketing on organizational effectiveness. The statistical population consists of managers and experts in Azad university branches in region 4 of Isfahan municipality. In order to collect data, we used 35 to capture ideas...

This research analyzes the effects of partnerships between firms and nonprofit organizations (specifically, foundations) on the foundations' development of two critical capabilities, namely, human resource management and information and communication technology competence. We propose that the...