Internal marketing : scale development and validation
Year of publication: |
September 2015
|
---|---|
Authors: | Kaur, Japneet ; Sharma, Sanjeev Kumar |
Published in: |
Vision : the journal of business perspective. - Gurgaon, ISSN 0972-2629, ZDB-ID 2436323-6. - Vol. 19.2015, 3, p. 236-247
|
Subject: | Internal Marketing | Validation | Exploratory Factor Analysis | Confirmatory Factor Analysis | Financial Service Sector |
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