Nobar, Hossein Bodaghi Khajeh; Rostamzadeh, Reza - In: Journal of business economics and management 19 (2018) 2, pp. 417-430
This research aims to investigate the impact of customer satisfaction, experience, and loyalty on brand power in the … of 0.74. On the other hand, customer loyalty, with path coefficient of 0.65, is known as an influential factor. This … study helps to understand that customer satisfaction and customer expectations are positive drivers of customer loyalty …