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Concise encyclopedia of insurance terms

Silver, Lawrence S.; Stevens, Robert E.; Clow, Kenneth E. - 2010

Persistent link: https://www.econbiz.de/10003908727

Marketing professors’ perspectives on the cost of college textbooks : a pilot study

Silver, Lawrence S.; Stevens, Robert E.; Clow, Kenneth E. - In: Journal of education for business 87 (2012) 1, pp. 1-6

Persistent link: https://www.econbiz.de/10009501789

The essentials of marketing research

Silver, Lawrence S.; Stevens, Robert E.; Wrenn, Bruce; … - 2013 - 3. ed.

Persistent link: https://www.econbiz.de/10013489223

Direct-to-consumer advertising of pharmaceuticals : concepts, issues, and research

Silver, Lawrence S.; Stevens, Robert E.; Loudon, David - In: Health marketing quarterly 26 (2009/10) 4, pp. 251-258

Persistent link: https://www.econbiz.de/10003933189

Marketing Professors Perspectives on the Cost of College Textbooks: A Pilot Study

Silver, Lawrence S.; Stevens, Robert E.; Clow, Kenneth E. - In: Journal of education for business 87 (2012) 1, pp. 1-7

Persistent link: https://www.econbiz.de/10009817375

The Essentials of Marketing Research

Silver, Lawrence S. - 2012 - 3rd ed

Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy.The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the...