Marketing management : text and cases
David L. Loudon; Robert Stevens; Bruce Wrenn
| Year of publication: |
c 2005
|
|---|---|
| Authors: | Loudon, David L. ; Stevens, Robert E. ; Wrenn, Bruce |
| Publisher: |
New York, NY [u.a.] :Best Business Books |
| Subject: | Marketing | Marketingmanagement | Marketing management |
| Description of contents: | Table of Contents [gbv.de] ; Table of Contents [loc.gov] |
| Extent: | XIII, 373 S graph. Darst |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Fallstudiensammlung ; Lehrbuch ; Textbook |
| Language: | English |
| Notes: | Includes index |
| ISBN: | 0-7890-1233-2 ; 0-7890-0290-6 |
| Classification: | Marketing |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10002116395