Yarmen, Medi; Sumaedi, Sik; Bakti, I Gede Mahatma Yuda; … - In: International Journal of Quality and Service Sciences 8 (2016) 2, pp. 179-196
Purpose This research aims to investigate the simultaneous effect of trust, subjective norm, image and perceived risk … that subjective norm and image have positive influence on patient loyalty. However, this research also found that trust and … results show that subjective norm and image affect the patient loyalty. Thus, the management of healthcare service institution …