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Augmented reality smart glasse...
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Antecedents to the adoption of augmented reality smart glasses : a closer look at privacy risks
Rauschnabel, Philipp A.
;
He, Jun
;
Ro, Young Kyun
- In:
Journal of business research : JBR
92
(
2018
),
pp. 374-384
Persistent link: https://www.econbiz.de/10011925497
Saved in:
2
The psychology of brands : empirical investigations through the lens of social and cognitive theories
Rauschnabel, Philipp A.
-
2014
Persistent link: https://www.econbiz.de/10010396312
Saved in:
3
Virtually enhancing the real world with holograms : an exploration of expected gratifications of using augmented reality smart glasses
Rauschnabel, Philipp A.
- In:
Psychology & marketing
35
(
2018
)
8
,
pp. 557-572
Persistent link: https://www.econbiz.de/10011970128
Saved in:
4
Social Media in B2B-Unternehmen : Einsatzpotenziale in Marketing und Vertrieb
Ivens, Björn Sven
;
Rauschnabel, Philipp A.
;
Leischnig, …
- In:
Digitalisierung im Vertrieb : Strategien zum Einsatz …
,
(pp. 413-436)
.
2016
Persistent link: https://www.econbiz.de/10011401285
Saved in:
5
The personality of brand lovers
Rauschnabel, Philipp A.
;
Ahuvia, Aaron
;
Ivens, Björn Sven
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 108-122)
.
2015
Persistent link: https://www.econbiz.de/10011279721
Saved in:
6
Brand management in higher education : the University Brand Personality Scale
Rauschnabel, Philipp A.
;
Krey, Nina
;
Babin, Barry J.
; …
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3077-3086
Persistent link: https://www.econbiz.de/10011507923
Saved in:
7
Augmented reality smart glasses and knowledge management : a conceptual framework for enterprise social networks
Hein, Daniel W. E.
;
Rauschnabel, Philipp A.
- In:
Enterprise Social Networks : Erfolgsfaktoren für die …
,
(pp. 83-109)
.
2016
Persistent link: https://www.econbiz.de/10011508961
Saved in:
8
Smartwatches : accessory or tool? : the driving force of visibility and usefulness
Krey, Nina
;
Rauschnabel, Philipp A.
;
Chuah, Stephanie
; …
-
2016
Persistent link: https://www.econbiz.de/10011564225
Saved in:
9
Selling with technology : understanding the resistance to mobile sales assistant use in retailing
Spreer, Philipp
;
Rauschnabel, Philipp A.
- In:
The journal of personal selling & sales management : JPSSM
36
(
2016
)
3
,
pp. 240-263
Persistent link: https://www.econbiz.de/10011565542
Saved in:
10
You're so loveble : anthropomorphism and brand love
Rauschnabel, Philipp A.
;
Ahuvia, Aaron C.
- In:
The journal of brand management : an international journal
21
(
2014
)
5
,
pp. 372-395
Persistent link: https://www.econbiz.de/10010410667
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