For many people, integrity and self-respect are basic values. They are absolute needs open to no negotiation. Beyond material goods lies an inner sense of what is good. Beyond calculation lies judgment. Indeed, is this not the essence of responsible management? To judge the difference between...

Abortion is the most frequently performed surgical procedure in this country, yet its provision to consumers remains one of the most contentious issues within our society. The purpose of this article is to broaden our understanding of this problem by examining abortion from a consumer-behavior...

This research utilized an ethnographic approach to advace our understanding of the survival strategies employed by the homeless in our society. We examine the types of possessions consumed, how possessions are acquired through nontraditional employment and scavenging, and why some products are...

Marketing as exchange has been the sine qua non of the field for over thirty years. While buyer-seller dyads dominate traditional conversations, other forms of transactions are included as long as value transfer occurs. The most logical extension is Stakeholder Theory, an approach with the same...

Marketing morality as oxymoron or good business practice is the primary focus of this research and is a topic deserving of attention by the field. Much theory on morality involves issues like salesperson behavior that fails to examine the impact on important goals. For instance, ethicists...