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Cultivating society's environmental concern through green advertising : an empirical analysis among Jaipur citizens
Kishor, Jugal - In: International journal of business excellence : IJBEX 25 (2021) 1, pp. 75-96
Persistent link: https://www.econbiz.de/10012669049
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The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad; Idris, Izian; Mason, Cordelia; Shenn … - In: International journal of financial research 10 (2019) 5, pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
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Location does matter : the effect of display locations of regular price and sale price on consumers' responses in comparative price advertising
Jang, Jung Min; Park, Eun Young - In: International journal of advertising : the review of … 39 (2020) 7, pp. 1059-1085
Persistent link: https://www.econbiz.de/10012395642
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An empirical study on determining the effectiveness of social media advertising : a case on Indian millennials
Arora, Taanika; Agarwal, Bhawna - In: International journal of e-business research : an … 16 (2020) 2, pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
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Dub or sub : effects of dubbing versus subtitling on TV advertising efficacy
Scarpi, Daniele; Pizzi, Gabriele; Prestini, Stefano - In: Italian journal of marketing : ITJM 2020 (2020) 2/3, pp. 189-206
Persistent link: https://www.econbiz.de/10012305785
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The influence of green message types on advertising effectiveness for luxury and budget hotel segments
Sahin, Safak; Baloglu, Seyhmus; Topcuoglu, Esra - In: The Cornell hospitality quarterly 61 (2019) 4, pp. 443-460
Persistent link: https://www.econbiz.de/10012307855
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Staying in the middle or avoiding extremes? : a test of the effect of rating scale length in advertising research with Chinese consumers
Li, Cong; Yoon, Gunwoo; Petit, John - In: International journal of market research 62 (2020) 4, pp. 418-431
Persistent link: https://www.econbiz.de/10012308942
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The surprise effect of ambient ad on the path leading to purchase : testing the role of attitude toward the brand
Ozer, Serhat; Oyman, Mine; Ugurhan, Y. Zafer Can - In: Journal of marketing communications 26 (2020) 6, pp. 615-635
Persistent link: https://www.econbiz.de/10012263760
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Celebrity advertisements and buying behavior of television viewers
Zaheer, Lubna - In: Pakistan economic and social review : incorporating the … 55 (2017) 2, pp. 259-274
Persistent link: https://www.econbiz.de/10012258770
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Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan; Khan, Muhammad Babar; Shahab, Atif - In: The Lahore journal of business 8 (2019/2020) 2, pp. 55-84
Persistent link: https://www.econbiz.de/10012299283