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Islamic advertising ethics vio...
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76
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al- Maʿhad al-Islāmī li-ʾl-Buḥūṯ wa-ʾt-Tadrīb <Dschidda>
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41
Cultivating society's environmental concern through green
advertising
: an empirical analysis among Jaipur citizens
Kishor, Jugal
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012669049
Saved in:
42
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
43
Location does matter : the effect of display locations of regular price and sale price on consumers' responses in comparative price
advertising
Jang, Jung Min
;
Park, Eun Young
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1059-1085
Persistent link: https://www.econbiz.de/10012395642
Saved in:
44
An empirical study on determining the effectiveness of social media
advertising
: a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
45
Dub or sub : effects of dubbing versus subtitling on TV
advertising
efficacy
Scarpi, Daniele
;
Pizzi, Gabriele
;
Prestini, Stefano
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
2/3
,
pp. 189-206
Persistent link: https://www.econbiz.de/10012305785
Saved in:
46
The influence of green message types on
advertising
effectiveness for luxury and budget hotel segments
Sahin, Safak
;
Baloglu, Seyhmus
;
Topcuoglu, Esra
- In:
The Cornell hospitality quarterly
61
(
2019
)
4
,
pp. 443-460
Persistent link: https://www.econbiz.de/10012307855
Saved in:
47
Staying in the middle or avoiding extremes? : a test of the effect of rating scale length in
advertising
research with Chinese consumers
Li, Cong
;
Yoon, Gunwoo
;
Petit, John
- In:
International journal of market research
62
(
2020
)
4
,
pp. 418-431
Persistent link: https://www.econbiz.de/10012308942
Saved in:
48
The surprise effect of ambient ad on the path leading to purchase : testing the role of attitude toward the brand
Ozer, Serhat
;
Oyman, Mine
;
Ugurhan, Y. Zafer Can
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 615-635
Persistent link: https://www.econbiz.de/10012263760
Saved in:
49
Celebrity advertisements and buying behavior of television viewers
Zaheer, Lubna
- In:
Pakistan economic and social review : incorporating the …
55
(
2017
)
2
,
pp. 259-274
Persistent link: https://www.econbiz.de/10012258770
Saved in:
50
Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan
;
Khan, Muhammad Babar
;
Shahab, Atif
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
Saved in:
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