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Islamic advertising ethics vio...
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103
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99
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98
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97
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96
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94
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87
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86
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82
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82
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80
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80
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80
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77
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75
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74
Foxall, Gordon R.
74
Grewal, Dhruv
74
Dwivedi, Yogesh Kumar
73
Falk, Armin
72
Anderson, Simon P.
71
Khare, Arpita
70
Wansink, Brian
69
Chintagunta, Pradeep K.
68
Loureiro, Sandra Maria Correia
68
Nayga, Rodolfo M.
66
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65
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65
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Paul, Justin
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European Monitoring Centre on Racism and Xenophobia
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Friedrich-Schiller-Universität Jena
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al- Maʿhad al-Islāmī li-ʾl-Buḥūṯ wa-ʾt-Tadrīb <Dschidda>
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Marketing letters : a journal of research in marketing
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61
The impact of young celebrity endorsements in social media advertisements and brand image towards the purchase intention of young consumers
Arman Hj Ahmad
;
Idris, Izian
;
Mason, Cordelia
;
Shenn …
- In:
International journal of financial research
10
(
2019
)
5
,
pp. 54-65
Persistent link: https://www.econbiz.de/10012392473
Saved in:
62
Location does matter : the effect of display locations of regular price and sale price on consumers' responses in comparative price
advertising
Jang, Jung Min
;
Park, Eun Young
- In:
International journal of advertising : the review of …
39
(
2020
)
7
,
pp. 1059-1085
Persistent link: https://www.econbiz.de/10012395642
Saved in:
63
Impact of YouTube
advertising
on purchase intention : a pitch
Rehman, Mehak
;
Maseeh, Haroon Iqbal
- In:
Journal of accounting & management information systems …
19
(
2020
)
4
,
pp. 805-811
Persistent link: https://www.econbiz.de/10012596362
Saved in:
64
The antecedents and consequences of brand experience and purchase intention
Shukla, Mahima
;
Sharma, Ashok
;
Misra, Richa
;
Jain, Vinamra
- In:
International journal of electronic business : IJEB
16
(
2021
)
3
,
pp. 215-238
Persistent link: https://www.econbiz.de/10012597995
Saved in:
65
Dub or sub : effects of dubbing versus subtitling on TV
advertising
efficacy
Scarpi, Daniele
;
Pizzi, Gabriele
;
Prestini, Stefano
- In:
Italian journal of marketing : ITJM
2020
(
2020
)
2/3
,
pp. 189-206
Persistent link: https://www.econbiz.de/10012305785
Saved in:
66
Innovative celebrity endorsement and consumer purchase
Sankar, Jeganathan Gomathi
;
Indhuja M
- In:
Journal of Contemporary Issues in Business and Government
26
(
2020
)
2
,
pp. 678-684
Persistent link: https://www.econbiz.de/10012522880
Saved in:
67
Cultivating society's environmental concern through green
advertising
: an empirical analysis among Jaipur citizens
Kishor, Jugal
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 75-96
Persistent link: https://www.econbiz.de/10012669049
Saved in:
68
Optimal Instagram
advertising
design features : a study on brand image and millennials' purchase intention
Rizomyliotis, Ioannis
;
Zafeiriadis, Dimitrios
; …
- In:
International journal of internet marketing and …
15
(
2021
)
4
,
pp. 394-411
Persistent link: https://www.econbiz.de/10012670670
Saved in:
69
Perceived humorand purchase intention : mediating role of attitude towards the advertisement and brand
Hameed, Irfan
;
Khan, Muhammad Babar
;
Shahab, Atif
- In:
The Lahore journal of business
8
(
2019/2020
)
2
,
pp. 55-84
Persistent link: https://www.econbiz.de/10012299283
Saved in:
70
An empirical study on determining the effectiveness of social media
advertising
: a case on Indian millennials
Arora, Taanika
;
Agarwal, Bhawna
- In:
International journal of e-business research : an …
16
(
2020
)
2
,
pp. 47-68
Persistent link: https://www.econbiz.de/10012302680
Saved in:
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