discrete choice experiment the authors examine consumer response to two similar eco-labels for wine, one associated with a … identical conventional counterparts, when the price was lower and the wine was from a lower quality region. However they … preferred conventional more expensive wine from a high quality region. This indicates that respondents obtain some warm glow …

Similar to other foods, the concept of natural wine is much debated due to the lack of a clear and regulated definition …, leading to a proliferation of heterogeneous norms and standards proposed from different natural wine associations at national … levels. The current study explored the aspects which mediate individuals' information and perception of natural wine, and the …

communicated in standard wine-market style have the potential of becoming market leaders; 2) photographs facilitate the acceptance … communication tools for wine. Five samples of audiences were compared: wine professionals, organic produce specialists, wine … professionals and wine tourists, and was counterproductive with the general tourists. …

. However, despite the growing market interest in wine, scientific information about the organoleptic differences between …Consumer interest in organic wine is growing, but the effects of organic label, consumer quality perception and the … support for the benefits claim of organic wine are not yet fully understood and at times doubtful. The literature shows a very …