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1
Marktforschung
ist nur eine Übergangslösung : näher am Verbraucher mit Google & Co.
Klein, Hans-Werner
- In:
Zukunft der Marktforschung : Entwicklungschancen in …
,
(pp. 309-327)
.
2015
Persistent link: https://www.econbiz.de/10011280744
Saved in:
2
Google, Facebook & Co. : Gefahren und strategische Optionen für Marktforscher
Maasberg, Evelyn
- In:
Zukunft der Marktforschung : Entwicklungschancen in …
,
(pp. 289-307)
.
2015
Persistent link: https://www.econbiz.de/10011280746
Saved in:
3
Do we really need a reason to indulge?
Xu, Jing
;
Schwarz, Norbert
- In:
Journal of marketing research : JMR
46
(
2009
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10003810237
Saved in:
4
Identifying consumer decision-making strategies using alternative methods
Zellman, Eva
;
Kaye-Blake, William
;
Abell, Walt
- In:
Qualitative market research : an international journal
13
(
2010
)
3
,
pp. 271-286
Persistent link: https://www.econbiz.de/10008901317
Saved in:
5
Strengthening social marketing research : harnessing "insight" through ethnography
Brennan, Linda
;
Fry, Marie-Louise
;
Previte, Josephine
- In:
Australasian marketing journal
23
(
2015
)
4
,
pp. 286-293
Persistent link: https://www.econbiz.de/10011419442
Saved in:
6
Focus! : creative success is enjoyed through restricted choice
Sellier, Anne-Laure
;
Dahl, Darren W.
- In:
Journal of marketing research : JMR
48
(
2011
)
6
,
pp. 996-1007
Persistent link: https://www.econbiz.de/10010217426
Saved in:
7
Neuromarketing
and the advances in the consumer
behaviour
studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
Saved in:
8
The importance of assortment, pricing, and retail site location for
competition
in food retailing : results from marketing research
Toporowski, Waldemar
;
Lademann, Rainer
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
2
,
pp. 131-140
Persistent link: https://www.econbiz.de/10010385219
Saved in:
9
Neuroscience in consumer marketing research : an analysis drawn from the examples of food products
Świerczyńska-Kaczor, Urszula
- In:
Acta scientiarum polonorum / Oeconomia : czasopismo …
14
(
2015
)
2
,
pp. 163-172
Persistent link: https://www.econbiz.de/10011339354
Saved in:
10
Contributions of functional magnetic resonance imaging in market research : obstacles and perspectives
Vujičić, Maja
;
Grbac, Bruno
;
Mozetič, Vladimir
- In:
Market : review for marketing theory and practice
33
(
2021
)
2
,
pp. 185-203
Persistent link: https://www.econbiz.de/10012819207
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