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Does brand name matter in alleviating ethnocentrism? : the interplay of brand origin and brand name in radically new product evaluation
Lee, Sangwon - In: Journal of international consumer marketing 36 (2024) 3, pp. 197-207
Persistent link: https://www.econbiz.de/10014575023
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Towards a unified theory of brand equity : conceptualizations, taxonomy and avenues for future research
St. Davčik, Nebojša; Silva, Rui Vinhas da; Hair, Joseph F. - In: The journal of product & brand management 24 (2015) 1, pp. 3-17
Persistent link: https://www.econbiz.de/10010514499
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Effects of pronoun brand name perspective and positioning on brand attitude
Kachersky, Luke; Carnevale, Marina - In: The journal of product & brand management 24 (2015) 2, pp. 157-164
Persistent link: https://www.econbiz.de/10011308509
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The effect of retailer private brands on consumer-based retailer equity : comparison of named private brands and generic private brands
Choi, Laee; Huddleston, Patricia - In: The international review of retail, distribution and … 24 (2014) 1, pp. 59-78
Persistent link: https://www.econbiz.de/10010247442
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Communicating product size using sound and shape symbolism
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: The journal of product & brand management 24 (2015) 5, pp. 472-480
Persistent link: https://www.econbiz.de/10011443022
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Exploring the literal effect of COO for a new brand : a conjoint analysis approach
Coskun, Merve; Burnaz, Sebnem - In: Journal of international consumer marketing 28 (2016) 2, pp. 106-120
Persistent link: https://www.econbiz.de/10011459999
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Meaning or sound? : the effects of brand name fluency on brand recall and willingness to buy
Lee, Sangwon; Baack, Daniel W. - In: Journal of promotion management : JPM 20 (2014) 5, pp. 521-536
Persistent link: https://www.econbiz.de/10010467280
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Consumer reaction to service rebranding
Collange, Véronique - In: Journal of retailing and consumer services 22 (2015), pp. 178-186
Persistent link: https://www.econbiz.de/10010469052
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Is Nestlé a lady? : the feminine brand name advantage
Pogacar, Ruth; Angle, Justin; Lowrey, Tina M.; Shrum, L. J. - In: Journal of marketing 85 (2021) 6, pp. 101-117
Persistent link: https://www.econbiz.de/10012662144
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Brand logos versus brand names : a comparison of the memory effects of textual and pictorial brand elements placed in computer games
Ghosh, Tathagata; Sreejesh, S.; Dwivedi, Yogesh Kumar - In: Journal of business research : JBR 147 (2022), pp. 222-235
Persistent link: https://www.econbiz.de/10013271486